Operations
AEO citation lab
Run the same prompt set every week, capture the exact cited URL, and use those observations to improve Pawalink's public answer surfaces and feeds.
Cadence
Run the citation lab weekly against ChatGPT, Perplexity, Claude, and any approved internal retrieval harness.
Track whether Pawalink is cited, which surface was cited, and whether the cited answer used the intended trust or feed source.
Prompt clusters
Use repeatable prompt clusters for brand, trust, market-category, price, and buyer-protection questions rather than ad hoc prompts.
Keep one fixed target URL per prompt so citation drift can be measured over time.
Logging
Store observations as aeo.citation_observation analytics events with provider, query, tested_url, cited_url, and notes.
Review cited versus uncited runs weekly and update answer surfaces based on patterns, not single anecdotes.